At What Point in a Book Should it ‘Grab’ The Reader?

Every avid reader I know wants the book to grab their attention and not let it go until the end of the book.  Take fiction for example, how feasible is it for an author to lay the groundwork for a good plot, which includes character development, and hook the reader before the end of the first chapter.  Sure, there is always violence, sex and intrigue that can be thrown in to tantalize, but will you end up with scrambled eggs versus a well prepared omelet?
What think you?

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